✦ The stonefruit blog
Thinking out
loud.
Strategy, SEO, copy, and web — written for founders and teams who want to actually understand what they’re paying for.
✦ Latest posts
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SEO
Why your website isn’t ranking (and what to actually do about it)
Most SEO problems aren’t technical. They’re strategic. Here’s how to diagnose what’s really holding your site back.
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Copywriting
The 5-minute copywriting fix that doubles your homepage conversions
One small change to how you open your homepage can dramatically change how many visitors take action. No redesign required.
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Web Strategy
Squarespace vs Webflow vs Builder.io — which is right for your business?
The honest answer depends on three questions about your business. Here’s how to think through the decision.
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Web Development
What to look for in a web designer in San Luis Obispo
Shopping for a web partner in SLO? Here's what separates someone who moves your business forward from one who leaves you with a site that does nothing.
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SEO
Local SEO for small businesses: a practical guide for SLO
Google Business Profile, NAP consistency, local backlinks, reviews — what actually moves the needle for local search in San Luis Obispo.
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Web Strategy
Do you actually need a website redesign — or just a strategy?
Before you spend $10K on a new site, read this. The honest answer most web agencies won't give you.
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Web Strategy
How to audit your own website in 30 minutes
No agency, no tools subscription. Just a browser, 30 minutes, and this checklist.
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Copywriting
Why your About page isn't converting (and how to fix it)
Your About page isn't actually about you. Here's the reframe that changes everything.
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Copywriting
How to write a service page that actually sells
Most service pages describe what you do. The ones that convert explain why it matters.
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Web Development
Squarespace vs Webflow vs Builder.io — which is right for your business?
We've built on all three. Here's the honest take — no affiliate links, no agenda.
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Local SEO
The SLO small business digital checklist
Everything a San Luis Obispo small business needs to show up, look sharp, and convert online.
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